The day to day operation of a restaurant is so complex (times, temperatures, hygiene, cooking, waste, suppliers, etc.) that sometimes music gets forgotten, and often customers are the ones that end up suffering the consequences.
What a lot of restaurant owners are unaware of is that music can be as strategic and relevant as the food itself. For example, it’s been proven that upbeat (or fast tempo) music makes table turnaround time quicker, and slow music (slow tempo) increases the bill average.
Unfortunately, most establishments in Mexico do not dedicate enough time or resources toward this issue, which is why it’s so common that we encounter situations like these:
- “Shoot me now!”: When the staff and regulars have to listen to the same playlist every day because the owner hasn’t gotten around to switching it up.
- “Bigger isn’t always better”: Wanting to save some cash on the sound system, the owner buys a few very large speakers (instead of lots of little speakers) hoping to cover the largest possible area with the least amount of equipment. This creates uneven music volumes throughout the space, depending on how close a table is to the behemoth woofers.
- “Munch, munch, gulp”: When someone spaces out and forgets to push play. It’s not pleasant to eat at a restaurant where it’s so quiet you can literally hear yourself chewing your own food.
- “Staff picks”: When the boss let’s employees pick the tunes. One time we found ourselves listening to Spotify ads over the speakers because the waiter that was playing music from his phone didn’t have a premium account.
If you want to avoid those pitfalls, simply follow these 5 tips, complement of Mero Mole:
- Purchase audio equipment that’s worthy of your business. Place speakers (preferably small and plenty of them) pointing downward and standardize the desired volume.
- Hire a professional music service that has a good understanding of your restaurant’s concept and your target market.
- Make several playlists according to different consumer occasions, day of week and shift. You want to be able to evoke a different ambiance for a romantic evening than for a raucous night out with pals.
- Something Mero Mole always recommends to clients is to innovate and differentiate themselves. For example, some existing concepts that we think are pretty cool and unique are sushi & reggae or burgers & heavy metal.
- Music is a statement. You can’t be everything to everyone. If you’re hoping to satisfy the listening needs of both a 70 year-old lady and the 20-something hipster dude, brace yourself for disappointment.
For your consumer, going to a restaurant implies much more than just good eats; it’s about the whole experience! And music is a key component to achieve that. Check out @meromolemusic on Spotify and take a gander at all of the playlists we’ve curated especially for our clients.
By: The Top Dogs