“Love at first sight” is such a romantic phrase! So clichéd, and so true!
Sight is often the first of our senses to come into contact with our immediate surroundings and helps us decide whether we want the other four senses to become involved or not. That’s why, if you want to have a shot at attracting a possible customer, you’ve got to give them some eye candy.
One element that is crucial to keeping your customers eyes on you is the color of the space. Each hue possesses particular characteristics, and these gives us the opportunity to create certain atmospheres and generate specific – thoroughly measured and studied – experiences through perception.
White creates the sensation of spaciousness and cleanliness; blue inspires calm and slows down the appetite; black encloses the space; red arouses warmth and evokes intense feelings… In other words, perception is the brain’s response to sensory stimuli. Color Psychology geeks have proven that colors generate various types of emotions, so you must enlist them as allies to influence your dear customer’s mental state to your advantage.
Before deciding on the perfect hue for space, you must look at the big picture, and to do that, all you have to do is answer a few very “simple” questions (yes, we’re being facetious):
What type of restaurant is it?
What kind of food does it serve?
How long do you want your customer to stay?
What do you wish to evoke in him?
The rest of the questionnaire is reserved for our clients. They have to have some privileges, after all.
Once the color palette has been decided on, there are different ways to mix it into space. Remember we’re talking about sensory stimuli. The color is only registered at a subconscious level, which is why a subtle balance must be achieved between the walls, accents, and lighting. You don’t want it to be obvious, but you do want it to be perceived.
Sounds simple right? Well, it is for interior design geniuses (yeah, that would be us, the Top Dogs).
Thanks for reading!