“Without a strategy you’re a nobody.”
— Eduardo Méndez—
“If you can measure it, you can improve it.”
— Rodrigo Vargas—
“Keep your shirts on lads, we’re going for more!”
What do you like about the future of F&B?
“Always being a few steps ahead of the consumer and surprising them every chance we get.”
“Combining F&B with retail, services and entertainment. We have to erase the guidelines that were established 50 years ago.”
Specialty: Hospitality & Operations
Rodrigo’s passions are Marketing, Business Development and Hospitality. He joined the CMR team in 2007 as Director of Sales and Marketing. By 2011 he was VP of Premium Brand Operations where he executed the launch of the very first Capital Grille restaurant outside of the US. Before CMR he worked at Grupo Modelo developing sales strategies in Mexico and Argentina.
He has a BA in Marketing from TEC de Monterrey, an MBA from Macquarie Graduate School of Management and completed a course in Interior Space Design at Universidad Iberoamericana.
Specialty: Marketing & Strategy
Eduardo has accrued over 13 years experience working in the Publicity and Marketing fields. Before becoming Mero Mole’s co-founder he lived in Australia for 6 years and was the GM of a chain of 43 restaurants, Mad Mex. Previously, he had established his own publicity agency and worked with clients the likes of PepsiCo and HSBC. Additionally, he co-created Americas Sports Marketing where he worked with Deportivo Toluca FC.
Eduardo has a BA degree in Marketing from TEC de Monterrey and a Masters degree from Macquarie Graduate School of Management in Sydney, a technical degree in Photography, is certified in Digital Design and has completed courses in Creativity and Copy write.
Specialty: Concept Creation & Design
Regina is a tendency hound, specializing in 4D brand evolution in the Hospitality industry, from concept generation to flawless execution. Before joining Mero Mole, she worked at OCESA in new product development. She has been an integral part in the launch of brands like Enomatic, Winestyles México and Paloma Querida, among others.
Regina has a BA in Communications from TEC de Monterrey. Her career in concept creation is complemented by her experience in PR, strategic planning and digital media.
Specialty: Concept Creation and Design
Ivan is voraciously passionate about creativity and design applied to concepts that offer delicious experiences in various points of contact, physical as well as digital. Before arriving at Mero Mole, he honed his skill at digital agencies and BTL, curating experiences for brands like BMW, Suzuki, Grupo Modelo and José Cuervo, among others.
Ivan has a BA in Interactive Design from the Universidad Iberoamericana, which allows him to combine his abilities to dream up experiences and be able to make them a reality within functional designs.
Karla is the secret ingredient that completes the Mero Mole recipe. She creates a logical and emotional connection from our deliverables to our clients, using visual material (both graphic and industrial), generating trust and a memorable experience. Before joining the Mero Mole team she worked at Mazorca Studio, a firm specialized in digital marketing and audiovisual production.
Karla has a BC in Industrial Design with a focus on Interior Design from the Universidad Iberoamericana. She also completed studies from RMIT in Melbourne, Australia and a course in Fashion Retail at CENTRO de Diseño, Cine y Televisión.
Specialty: Concept and Design Creation
No one’s better than Melissa when it comes to creating mind blowing yet executable concepts. She draws on her experiences working on conceptualization, product development, corporate identity and coolhunting for several not-for-profits, influencers and large companies like Audi, where she participated in their Future Lab in Switzerland.
She has expanded her knowledge at workshops for editorial editing, Design Management and community creation, and as if this weren’t enough, she’s a member of the designers collective La Tlapalería.
Melissa has a BC in Industrial Design from the TEC de Monterrey and focused studies in Branding, Packaging and Container Design, Experience Design and Food Design.
Specialty: Design and branding
Dafne is an absolute whiz, if not the whiz, when it comes to the visual construction of brands. Fresh in from Guadalajara, where she revolutionized the Tapatíos working with Impulza, a serious player in the F&B Industry. Before coming to Mero Mole, she worked in several communications agencies, doing design for events and festivals like LéaLA (the LA Spanish book fair).
Dafne has a degree in Design for Graphic Communications from the University of Guadalajara, complemented with courses among which are the Concept Manager by Boosterwise and the Mercedes Benz Fashion Week.
Specialty: Design and Branding
Ana can’t leave her house without carrying something to express her creativity. Typography enthusiast and frustrated cinematographer, she’s devoted her work to achieve visual perfectionism by combining these two areas of interest.
Ana earned a mayor in Graphic Design, graduating with high honours from Universidad Iberoamericana, and still got time to become a hacker, how about that? Before joining Mero Mole, she developed freelance projects focused on the gastronomic scene. Since then, Ana is a proud foodie.
Specialty: llustration and Editorial Design
Borderline OCD, Ale believes that a designer should pay attention to every single detail. At 8 years olds, she knew graphics were her thing; since then she never goes anywhere without her notepad.
Before joining Mero Mole, Ale worked at Algarabía where, while being the head of the graphic designers team, she created a type of illustration that certainly became the magazine’s hallmark. Additionally, she has worked with organizations like Biosocial: Inclusión y desarrollo, creating various communication materials for women in indigenous communities.
Ale has a BA in Graphic Design with honors from Universidad Iberoamericana.
Specialty: Customer Experience
Ana Paula’s special sauce is her meticulous service cycle design, always paying close attention to all the details that compliment consumer opportunity to generate successful consumer experiences.
Before coming to Mero Mole she worked at the St. Regis Punta Mita Resort Hotel and the Majestic Hotel and Spa in Barcelona, where best in class service and hospitality were her daily bread.
Ana Paula is currently studying Hotel Administration in CESSA. In her free time, she loves cooking and getting familiar with new culinary trends.
Specialty: Customer Experience
Joana’s aim is to improve coordination projects for massive events while keeping and eye on the details that make all the difference.
She enjoys traveling, meeting new things, and, as it should be, eating. She’s convinced that food is always linked without senses and mood.
Joana studies Hospitality Administration and Management at CESSA, and has a lot of experience in Food and Beverage Administration, by the W Barcelona, and in Marketing and events.
Specialty: Architecture and Space Design
Ale’s experience in different branches of architecture and construction brings a very special dish to our table. For the past 5 years, she has directed multiple housing and office projects, performing tasks such as space design, all the way to the actual building construction. She collaborated as Project Manager with various Parque Reforma’s AAA+ projects in Mexico City and Acapulco. At Cushman & Wakefield, she was Project Manager for the Construction and Design Department focused on large corporate developments. She launched Ingeniería Orca’s new Project Area with several restaurant projects, as well as the famous Starbucks locations when they first arrived in Mexico.
Ale has a mayor in Architecture from Universidad Iberoamericana graduating with high honors and a minor in Building Restoration and Rehabilitation. Add to the mix several postgraduate courses in Interior Architecture from Creapole in Paris, France; also, Spaces and Lighting, Design and Sustainable Construction, and Garden Architecture certificates from Universidad Iberoamericana. The cherry on top is her certification in Accounting and Finances from ITAM.
Specialty: Interior Space Architecture
Enid is passionate about design and textile implementation in spaces, as well as the creation of architectural -and futuristic- prototypes.
She has a degree in Interior Architecture from CENTRO de Diseño, Cine y Televisión. Prior to Mero Mole, she worked with Taller de Arquitectura, León Carbo Arquitectos, DIA Arquitectos, Grupo MM and Taller Veinticuatro in the interior design and remodeling departments.
She’s also collaborated in projects, expos, and workshops with personalities such as Jason Tang, Phillip Beesley and Aleksandra Adamczyk, among others, and participated independently in remodeling, carpentering and window display projects.
Specialty: Interior Space Architecture
Sofía is passionate about interior design. She enjoys traveling to foreign places, studying their architecture and, of course, tasting their typical meals.
Before joining Mero Mole, she worked with interior designer Paulina Moran in projects such as Mamita’s Beach Club and Hacienda Chable Hotel in Chocholá, Yucatán, as well as in the Construction Site Supervision department of Nemesis Capital. Nowadays, Sofia is finishing up a degree in architecture at Universidad Iberoamericana.
Specialty: Architecture Design
Being a moler, Juan Pablo sees experience as the greatest purpose of architecture.
He enjoys traveling and wandering around. He believes there’s no better way to fully know a city than getting lost in it, and visiting new places while discovering the role architecture has in peoples’ behavior.
Juan Pablo earned a Degree in Architecture from Universidad Iberoamericana and has architecture studies from Instituto Universitario Di Architecture in Venice.
Specialty: Architecture Design
Lluvia is finishing up a degree in architecture from Tec de Monterrey, and has complemented her studies with Building Information Management and landscaping courses. In 2016, she was part of Jose M. Reyes’ Workshop Progress System during the Morelia Design Festival.
Lluvia has always mixed her artistic and scientific abilities because she’s passionate about sensorial architecture, as well as construction management and administration.
She enjoys traveling, practicing sports, living tough experiences and riding.
Specialty: Project Management and Training
María José comes with a wealth of experience within the banking industry. She has specialized in modeling and executing analytical and mathematical solutions applied to business strategy.
Before joining Mero Mole’s team, she was responsible for CIBanco’s Training and Personnel Develoment program, implementing the Branch Service Model on a national scale. She developed the Integral Institutional Wellbeing Program as well as completed the migration from a person-to-person training program to an E-Learning platform.
She also worked at Banco Santander in Corporate and Investment Banking as a financial analyst and strategic planning controller for her area.
Maria José has a BC in Industrial Engineering from Universidad Iberoamericana and has completed studies at Lille Catholic University in France.
Specialty: Analysis and Statistics
The ingredient that Juan Pablo brings to this recipe is the qualitative and quantitative analysis of restaurants, enabling us to reach conclusions and give our clients an edge over the competition.
Before becoming a part of the team at Mero Mole, Juan Pablo worked at Education & Travel Group, tasked with successfully launching an International Soccer program. Previously, he worked as an app bar cook at Guria Santa Fe.
He is currently getting a BC in Industrial Engineering at the Universidad Iberoamericana, and enjoys trying new restaurants and classifying them in his free time.
Specialty: Analysis and Statistics.
Bruno is the best when it comes to analyze information. If we dig a little into his career we’ll find positions like Assistant VP and Sales, subsequently stepping up as Sales Manager at CICAPSA, a company that imports and commercializes meat products. This is where Bruno first came in contact with the F&B Industry and his passion flourished. Inspired by this newfound passion, he decided to open El Mayoral, a meat distribution business, with two locations: Mercado del Carmen and Mercado Independencia, project where he has worked for the past two years.
Bruno has a BA in International Business by ITESM Santa Fe campus, and a certification in Banking and Insurance from the Haute École Spécialisée De Suisse Occidentale (HESSO) in Fribourg, Switzerland.
Specialty: Project management
Sandra is a Hospitality strategist. Before getting into the Mero Mole pot, she worked at AM Resorts’ renowned property Dreams Tulum Resort and Spa as their wedding organizer. Her holistic and multidisciplinary studies have made it possible for Sandra to work in several industries: in the entertainment business she developed Marketing strategies for OCESA. She formulated PR plans for Algarabía magazine and BTL agency, GIDEAS organizing events like fairs and book launches, expos and inaugurations. She was also an account manager for Flock.
Sandra has a BA from Universidad del Valle de México in Communications, specializing in Publicity and Public Relations. She is a certified Wedding Planner by the international association Wedding Beautiful. It is this extensive background that makes Sandra an expert in planning and executing minute by minute experiences.
Specialty: Content Development and Experience Execution
Extremely passionate about what she does, Luisa has made it part of her journey to explore and imbue herself in the world of design. Before becoming a part of the Mero Mole team, Luisa worked at Saatchi & Saatchi X, leading strategic POP shopper marketing projects for Oral-B, Crest, and Pantene to name a few, gaining experience in creating an emotional bond with the consumer and the product or the space in which it is being shown. Furthermore, she has been involved with branding, interior and retail space design for brands the likes of Kellogg’s, Bacardi, Coty Body Fresh, Pizzology and Arzberg.
Luisa has her BS in Industrial Design from Universidad Iberoamericana with experience in strategic design, concept development and experiential design.
Specialty: Marketing & UX.
Ilana is a wizzard with brand architecture. She has worked with different agencies during her 7 year professional tenure (New Order Agency Group and Independent World) where she created graphic identities and campaigns for brands like Mentos, Caradura and Bajo Circuito. She has also develped branding for some nacionally successful bands and restaurants like Las Carolinas, Bajo Fondo, La Urbana and Cantina Royal (in New York). She also worked at MVS Comunicaciones and Verde Vertical.
Versatility, creativity and attention to detail characterize her work.
Additionally, she founded and directs Árbol Chiquito, a project focused on promoting urban agriculture in Mexico, and naturally she was in charge of creating the group’s graphic image as well.
She earned a degree in Graphic Design from Universidad Iberoamericana.
Specialty: Graphic Design, Technology & Social Media Management
Eugenio is passionate about marketing, the use of new and emerging techonologies and the ever-shifting social trends. His main role is keeping Mero Mole at the vanguard of app usage and techonologies, as well as creating and managing both our social media and online marketing content. Before coming into the fold he worked in the marketing department at CMR, where he learned how important attention to detail is in the hospitality business.
Currently, Eugenio is finishing up a degree in marketing at Universidad Iberoamericana and uses his (very scarce) free time for developing his already considerable graphic arts skills.
Specialty: Administration and Finances
Passionate about Economics and Finance, Rob “Numerical Wizzard” Pérez worked in the Telecommunications Investment Project Evaluation sector within the House of Representatives. Before joining Mero Mole, he worked at the TEC de Monterrey in creating and developing strategic corporate alliances in the Metropolitan Area in Mexico City.
Robert has a Business Degree from the TEC de Monterrey and is currently completing a Masters in Finance at the EGADE Business School, so he can bring even more to the table.
Specialty: Like the salt and pepper in every kitchen, Berenice compliments every area at Mero Mole, helping them run smoothly.
Before joining the team, she worked at the Residencia publicity agency as a Project Analyst and Billing.
Her holistic and multidisciplinary studies enabled Berenice to collaborate in the Budget and Payroll Subdirection at Bacomext S.N.C., as well as perform essential independent consulting within the Pawn industry for several businesses that were starting up.
Berenice has her BS in Business Administration with a certificate in Human Resource Strategic Administration from the Universidad Nacional Autónoma de México.
Like the good Meromolean she is, Marianna loves the kitchen and always keeps her eyes open for new culinary tendencies, but her second passions are client relations and experiencing the whirlwind world of sales, especially closing them!
Before coming on board at Mero Mole, she worked in the commercial area at OCESA, procuring all types of brand sponsorships for the country’s largest events and festivals. She had previously incurred into the world of cooking during the development of Bonkrep, a crépe shop with social capital and collaborative economy.
Marianne has a BA in Communications from the Universidad del Valle de Mexico and is currently completing a Masters Degree in Events Management with a specialty in Gastronomy from the ESDAI.
Being a globetrotter, Jorge is passionate about knowing the world’s gastronomy, and that’s why he became interested in working at Mero Mole.
His professional career has helped him becoming a customer relations expert. Before joining Mero Mole he worked in the Protocol and External Relations department in Real Madrid C.F. and became CEO of the Sports Marketing Agency SAGA Sports.
Jorge has a Degree in Advertising and Public Relations, as well as in Social Communications from San Pablo CEO University in Madrid. He also has an MBA from the European University in Madrid.