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Eleven Madison Park: hospitality and food take the cake

By | May 19th, 2017|Sin categoría @en|

From its publication, the list of the world’s 50 best restaurants has been on everyone’s lips and Mero Mole just hopped on the bandwagon. The panel, composed of 1,000 experts in gastronomy, gave the blue ribbon to one of the Big Apple’s tried classics, described as a paragon of hospitality and cuisine elevated to art [...]

Key for loyalty: moments of truth

By | April 5th, 2017|Sin categoría @en|

Everything begins and ends with experience. Everything begins and ends with experience. Everything begins and ends with experience... this is our mantra, and we’ll keep repeating it until it sinks in. Is it making sense yet? Experience is king. The cut-throat competition in the Food & Beverage industry makes fair prices and good food, by [...]

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How’s your cyber appeal?

By | April 5th, 2017|Sin categoría @en|

By now it should be as obvious as a dart to the forehead that consumers – over whom we have sacrificed many sleepless nights trying to figure out how to keep them happy - aren’t just looking for a tasty meal, but for a whole-body experience. This experience used to start once they stepped into a place, [...]

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A penny for your colors?

By | April 5th, 2017|Sin categoría @en|

“Love at first sight” is such a romantic phrase! So clichéd, and so true! Sight is often the first of our senses to come into contact with our immediate surroundings and helps us decide whether we want the other four senses to become involved or not. That’s why, if you want to have a shot [...]

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Feel everything

By | November 24th, 2016|Sin categoría @en|

Wood is inviting, velvet: sultry. Stainless steel is clean and a leather couch, elegant. From our series “Role of The Senses in a Restaurant”, Mero Mole presents: Touch. Let’s imagine a seafood restaurant where hygiene is one of the main selling points. What would customers have to feel when they stepped into the space so [...]

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Do You Attract or Repel?

By | November 24th, 2016|Sin categoría @en|

What does your brand smell like? In order to shine in the world of experiences, one has to seduce every single one of your consumers’ senses. However, smell always seems to be put last on the list: often considered more of a consequence than a strategy. Las Vegas casinos conducted a study with slot machines [...]

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Music, the perfect pairing with cuisine

By | November 1st, 2016|Sin categoría @en|

The day to day operation of a restaurant is so complex (times, temperatures, hygiene, cooking, waste, suppliers, etc.) that sometimes music gets forgotten, and often customers are the ones that end up suffering the consequences. What a lot of restaurant owners are unaware of is that music can be as strategic and relevant as the [...]

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Binge on Netflix or go to the mall?

By | September 28th, 2016|Sin categoría @en|

Our “normal” lifestyle today is vastly different than it was in the 60’s when shopping malls were “invented”. Traffic, longer work days, insecurity, larger cities, technology, Internet shopping and On Demand content (like Netflix) have drastically transformed the consumer; yet somehow, shopping centers have not evolved their obsolete business model and for the most part [...]

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Thanks EXATEC for the publication!

By | September 28th, 2016|Sin categoría @en|

TEC de Monterrey alumni Rodrigo Vargas Mier y Terán (BA in Marketing class of ’07) and Eduardo Méndez Hassey (BA in Marketing class of ’01) determined that the Food & Beverage industry in Mexico lacked a professional consulting service for this specific sector, and decided to launch the strategic consulting firm Mero Mole in Mexico [...]

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Complaints: Diamonds In The Rough

By | September 28th, 2016|Sin categoría @en|

Customer feedback, even when they’re complaints, should be considered an asset to any business. It allows us valuable insight into the consumers’ perception, measure your staff’s performance and compare results against previous company records or against the competition. As if that weren’t enough, they’re freebies! Not to mention, the very same communication channels are used [...]

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